The Experienced Carlos Luis Trabuco Triumph In Bradesco Company August 26, 2017

In a company that has always been leading in the banking world, taking the second position will always have negative effects. Bradesco, the current second largest bank in Brazil suffered their worst times when Itau Unibasco stripped them off their long retained title. As a result, the company’s board of directors decided to appoint a new leader to propel the company to its previous position. After careful consideration of a worthy opponent, it was found that Carlos Luis Trabuco Cappi was a worthy candidate for the job. His involvement in major strategic sectors such as pension and finance sectors enabled him to be a fit candidate.

About Carlos Luis Trabuco

Carlos was born in the year 1949 in Merilla, Brazil. The humble and simple banker is an alumnus of Sao Paulo University. Unlike his colleagues who studied degrees in finance and accounting, Trabuco studied philosophy. Nevertheless, Trabuco decided to apply for a job in the newly launched bank in his hometown. Luckily, he secured a position as a clerk in the newly launched Bradesco Company. Amador Aguiar launched the company in the year 1960’s. Under his leadership, Trabuco acquired banking skills that would suit him in his career journey in the banking world.

Two years later, Luiz Carlos Trabuco decided to shift to the company’s headquarters based in San Paulo. In the company’s headquarters, Trabuco continued with his good work and secured a spot as the marketing director. He furthered his career goals by achieving yet another spot as the executive director and president of the company’s private pension company between the year 1992 and 1998. Trabuco served in the pension company for a six-year period where he acquired some of the critical skills required for the executive president position.

By the year 1999, Trabuco was appointed the new executive vice president and later on the president of the Bradesco’s insurance company.

The 57-year-old banker journey to success provided him with an approximately 40 years of experience. His experience in Bradesco Company and involvement in strategic sectors contributed to his recent appointment as the new executive president. Trabuco replaced Marcio Cypriano whose position had expired due to the company’s age limit. Additionally, although he was exiting the company’s leadership position, Marcio had achieved a significantly good record. Under his leadership, Marcio had managed to multiply the company’s market value from $ 5 billion to $ 30 billion dollars.

Although Trabuco attained the position as the executive president, his job at Bradesco Company was not going to be a walk in the park. This is because the company was experiencing a drop in performance due to the presence of a new competitor in the banking sector. Itau Unibanco, a new bank in the financial sector, had not only surpassed them as the financial leaders but had managed to bypass them in asset ownership. With an intention to being a multinational bank, Itau Unibanco purchased majority of the medium and smaller banks in Brazil, which heavily impacted Bradesco company’s performance. However, the new president was reported to be making plans in the acquisition of more than additional two hundred branches.

Analysts revealed that although Bradesco had lost their position as the leading bank in Brazil, Trabuco was capable of propelling the company to its former glory. Further, due to his good performance in the company’s strategic sectors Trabuco was named to be a worthy candidate for the company’s role of leadership. Maintaining a stiff competition was always the experienced banker’s means of success. For this reason, Bradesco’s board of directors believed Trabuco would lead the company to their desired position.


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