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Steve Lesnard Discusses Tips On Digital Marketing February 25, 2019

 

There are many new digital platforms that have risen in popularity in recent years and several of these have brought with them new opportunities for marketing. As someone with several years of experience, Steve Lesnard knows just how powerful some of these mediums are for marketing purposes and encourages businesses to learn how to use them properly. While they can have a lot of benefits and are able to get your products or services out there to the public, they can also have fairly negative results if they are not implemented correctly.

Steve Lesnard is a highly prolific businessman and entrepreneur who is mainly specialized in product marketing. He is a well-known marketer in the United States and a native of Portland. Steve Lesnard is working with Nike as the Global Brand Manager and plays a vital role in the prosperity of the company. He holds a master’s degree in business and entrepreneurship which he received from Babson College.

According to Steve Lesnard, it’s important to put the needs of your customers at the forefront of your marketing campaigns. You need to be able to show how your company and what they have to provide could benefit them. This must be done in a clear and concise way to gain and keep their attention until they decide to make the purchase. Get Additional Information Here.

When you are designing your marketing campaign, simplicity is key when it comes to making a marketing campaign that is memorable and sticks with your potential customers. Even the flashiest campaigns aren’t going to be very effective if they have to look up what the product is. Most likely, they will just scroll by and forget about what they have seen. Steve Lesnard states you need to be able to show what the benefits are and why your product is better than what is currently on the market today. This may mean that you won’t be able to share all of the features that your product has to offer, but this can be done when they are considering making a purchase or at least interested in learning more.

When marketing your product, you have to be able to make it real to consumers in a way that makes them able to picture owning and using it. They need to know what they would look like using it and wanting to use it. Many marketers use properly placed videos in order to do this that includes testimony from other consumers. Peer opinions can many times have a bigger impact than the words of the company itself.

 

See also: https://medium.com/@stevelesnard/the-art-of-product-marketing-in-a-digital-world-536ea1d8e7d8