How Social Consciousness of Waiakea Water Founder Catapulted the Brand to Success December 20, 2017

Waiakea Water took the bottled water industry by storm and is already leading the pack despite being one of the newest entrants. But how did the young company attain a global recognition and over 4000 percent overall growth with an annual growth rate of 170 percent?


Its founder Ryan Emmons attributes the success to the company’s adoption of three facets of social consciousness that resonates well with most consumers. These encompass the creation of a product rich in health benefits and availing it to the market in an environmentally conscious manner while using the proceeds for humanitarian activities.




How do the three facets relate to consumers?


Health benefits


Hawaii, the source of the Waiakea Water, is considered by many as the home of everything good and natural with some praising it as having the purest environments on earth. Note that Waiakea only harvests rain and snowmelt waters thereby confirming the brand’s purity. The water is then passed through 14,000m feet of volcanic rocks that enrich it with natural and beneficial minerals like calcium, magnesium, and potassium. (Read


Environmental friendliness from the source


Waiakea Water is packed in recyclable and degradable cases and delivered using low-emission vehicles. This environmental consciousness has endeared the brand to many as well as earned it numerous awards and recognition. This includes the global Carbon Neutral certification. As if that’s not enough, the company will from 2018 start packaging its water in degradable bottles thus leading the industry in the manufacture of degradable plastics.


Humanitarianism and philanthropy


For every liter the company sells, it provides an equivalent of week’s water provisions to a rural home in Malawi, Africa. This humanitarian action resonates well with most individuals who consume the water as a form of giving back to the community. Read This Article to learn more.


Bottom line


Waiakea not only promises better health to consumers, but it also pulls them into causes they hold close to heart like environmental conservation and caring for the needy. These acts of socialism explain why the Waiakea elbowed out the competition to claim a spot among top ten water brands in the world as well as their impressive growth.



Watch Waiakea Water on YouTube.