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Richard Liu Qiangdong: A Business Of Honor October 18, 2018

 

There was a recent video interview published on Weforum.org with Richard Liu Qiangdong titled “An Insight, an Idea with Richard Liu”.

Richard Liu spoke with Mr. Rubenstein about some of the success he has experience with JD online. JD is short for Jingdong Mall. This business was originally founded in 1998 and features of the combined name of Richard Liu and his then-girlfriend. In 2003 the SARS virus hit China and forced Richard Liu to move his business online. He explains to Mr. Rubenstein that he made this decision because he wanted to protect his workforce and increases revenue. In 2004, JD.com went live. The brand-new Internet retailer began selling computer parts and phone accessories. It was a time of substantial growth for the company.

 

One of the biggest problems that Liu Quiangdong discusses with his interviewer about the online retail market when he started was the consistency of product quality and presentation. It seemed to be a sort of no man’s land when it came to the rulebook. Richard Liu wanted to find a way to set ground rules for the industry. It had become a tense situation for customers and retailers alike. Customers do not feel as though they could trust the retail giants that were providing them with their products. Many of the big brands were being counterfeited and presented as originals. It was a time of great concern. Get More Information Here.

 

JD.com has grown substantially over the years. At the beginning of the interview, Mr. Rubenstein talks about the fact that it is considered to be one of the biggest retailers in China. The company has done so well that it is now worth over $50 billion dollars. This means that the company is one of the biggest retailers in China at this time. Richard Liu has displayed a tremendous amount of pride and honor when conducting his business. JD.com is important to him when he presents himself to the world. He tells his interviewer that he wants JD.com to be representative of how he thinks that business should be conducted. He even expresses interests in moving his enterprise to a worldwide option. The next step in Liu Quiangdong’s plan for success is coming up soon in the future.

 

For  title: https://www.aacsb.edu/about/advocacy-and-awareness/member-challenges/influential-leaders/recipients/richard-qiangdong-liu

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