Mark Holyoake Steps Down From ISI Board March 13, 2019

Mark Holyoake, board member of ISI and Benedikt Sveinsson are set to relinquish their seats among the board in the company. Magnus Bjarnason, the former CEO of Iceland Group and Jakob Valgeir Flosason, the CEO of Jakob Valgeir are among those nominated to take the spots. Liv Bergthorsdottir, the chairman of WOW air, is also on the list of nominees while Ingunn Agnes Kro has been appointed as an alternate member of the board. On Feb 2, a shareholders’ meeting will be held during which the chairman of the board will be nominated. The changes and new nominations come after ISI announced the replacement of Helgi Anton Eiriksson with Bjarni Armannsson as the CEO.


According to Armannsson, the acquisition of Solo Seafood came with transformations that have effected changes in the shareholders’ base. The group has developed its supply chain such that the company and its customers realize most of the benefits. As such, the group announced its intention of the main market listing in 2019. While thanking Holyoake and Sveinsson, Armannsson said that they were looking forward to continued growth and building upon the successes achieved by Iceland Seafood International in the last decade.


Sveinsson has worked at the company under different capacities for over 40 years. In 2006, he became the group CEO. He severed in that capacity until 2010 when he became the chairman. In 2010, through the International Seafood Holdings, Holyoake purchased ISI share capital and became the largest shareholder for several years. As of today, ISH has sold down its shares to allow for the entry of FISK-Seafood, Jakob Valgeir, and most recently Utgerdarfelag Reykjavikur. The sale also allowed for the finalization of the Icelandic Iberica deal. In a statement, Holyoake said that in the era of consolidation within the sector, ISI was best placed to continue growing for many years to come. He concluded by thanking Benedikt Sveinsson for his wisdom and friendship.


Mark Holyoake studied at the University of Reading. Holyoake ventured into the real estate industry and founded Oakvest in 2006. In the real estate business, Holyoake focused on buying, developing and managing residential and commercial estates. Besides the real estate industry, he has invested in Iceland Seafood International. He was born in 1972 and currently lives in Ibiza.


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