Doe Deere and Lime Crime July 17, 2017

Doe Deere is the CEO and founder of Lime Crime Cosmetics, which was launched in 2008. Her mission is to prove that cosmetics do more than just conceal imperfections. She enjoys makeup as a form of freedom and self-expression. Her cosmetic line is pigmented, bold and vibrant. She has achieved her own success and is an avid supporter of other women entrepreneurs. Doe talks about her success and what makes her productive. She believes in herself and her customers. She knows what she wants to accomplish and how to build partnerships. She also listens to her team and her customers.


Just as every business woman, Doe has her own morning routine. She miraculously begins her day with no alarm at 8:30 a.m. every morning. Her routine is proceeded by a restful 9 hours of sleep. Doe explained that good rest is the secret to clear skin. She enjoys her mornings of breakfast in her kitchen and contemplating what the day will bring.


Doe seems to pay attention to her health and body. Not only does she get plenty of sleep, she also begins her day drinking a full glass water and doing a few stretches. Her breakfast contains healthy foods such as grits, yogurt, fruit, and freshly squeezed orange juice. The oranges even come from her own trees.


Doe tries to keep digital information to a minimum in the mornings so she can focus on creativity. However, she does check her phone calendar each morning and checks in with her team through company chat before arriving to the office. Email is something she tends to leave alone until she arrives at the office.


Listening to music while applying makeup is a must. Currently, Doe’s favorite tunes are from The Beatles. She begins with the light and refreshing Glossier face wash. Next is the Murad Hydro-Dynamic Quenching Essence moisturizer. Then, it is time for makeup. She begins with foundation from L’Oreal or MAC. Doe is hoping to have her own foundation on the market soon. Next, she sets her makeup with powder and then fills in her brows.


Blush and lipstick follow. These are Doe’s favorite makeup routine pieces. Lime Crime Rustic, Red Velvet, and Pink Velvet are her go-to colors. Depending on her planned activities for the day, her makeup routine could take anywhere from 15 minutes to an hour. Doe tops off her style with a curling wand to create her signature purple shiny waves.


Doe arrives to her office around noon for an afternoon of socializing with her team and meetings. Her plans are to complete her day around 6 p.m., but would stay until midnight if she needed to. She is very much invested in her company, her team, and her customers.


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